The gentle jaw® was conceived and developed by Dr. Rich Hirschinger. He is a dentist who is board-certified in orofacial pain, which means he does not treat teeth. Instead, he specializes in helping patients who struggle with acute and chronic pain symptoms related to the mouth, jaw, head, and neck.

Dr. Hirschinger’s focus on pain management began when he was badly injured in a car accident and needed a spinal fusion to quiet his back pain. A few months later his mom was diagnosed with trigeminal neuralgia. The urge to learn more about chronic pain led him to a two-year, full-time residency at UCLA's Orofacial Pain and Dental Sleep Medicine Clinic.

Most of the patients seeking care at Dr. Hirschinger’s private practice in Beverly Hills, California, come in with complaints about their temporomandibular joint or “TMJ.” More often than not, he found that complaints about TMJ were actually related to muscle pain.

From his experience treating patients with this type of pain, Dr. Hirschinger knew there was a simple solution for them - regular passive stretching of the jaw muscles. But there wasn’t anything available that gave people an easy, accurate, and affordable way to do these kinds of jaw stretches during the day.

That’s when he set about bringing the gentle jaw mouth stretching device to market to give people full control over their own jaw pain treatment. It makes jaw stretching easy, and it only needs to be used for 30 seconds every couple of hours. It's "yoga for the jaw®."